Inspired by this, in recent months whenever I have undertaken an interview I have asked the question "What do you consider your ultimate luxury?". Interestingly, but perhaps not surprisingly, every person chose some variation of time above material goods; time to relax, time with family and friends, time to simply read a book, time in privacy on board their yacht. Sure material goods play a part of it - for many owners their family time that is so precious is spent upon their yacht (most certainly a material thing!), for one owner their luxury was their private planes that meant they could get from A to B faster and subsequently have more time to call their own – but they were all related to time in some way.
These responses reminded me that we are all human and no matter how wealthy we are (or not) in most cases we all treasure and believe in the same qualities. Time is precious and experiences are what make up our life. If I were ever lucky enough to own a superyacht, its main purpose would be to enjoy time together with those that I love and to explore as much of the world as I possibly could. For me, this is what I try to convey when I try to explain our fascinating superyacht world to outsiders. I get why people spend their millions on superyachts. I would if I could.
When I look back at my own life it's almost always the experiences I remember above the things (admittedly sometimes the things make the experiences...). With that in mind this year we have been trying to focus more on experiences and creating memories as a family and appreciating time together. It's those experiences – my baby laughing, winter walks on the beach, a birthday picnic, an impromptu phone call with a friend or seeing a play – that make the best memories. Time is precious, let's keep making the most of it. And let's keep encouraging superyacht owners to do the same - the more they enjoy time on board their yachts, the more our industry grows and we all benefit.